Online Media Startup ScoopWhoop Lays Off About 10 Employees As It Looks To Scale Down Its News Operations

in What's New by


Here is an official statement by ScoopWhoop Media which was earlier sent to EntrePotion:

“We have made a few changes across all levels at ScoopWhoop to ensure we remain efficient, nimble and focused on areas that will deliver on our vision. After a rigorous evaluation process, we have identified certain content genres that are no longer the focus in our next growth chapter. However less than 10% of our workforce has been affected by this move. In fact, we are in the process of creating new content categories and to support this we will be reinforcing the team with the relevant talent. We appreciate the contribution of the outgoing employees to ScoopWhoop and remain committed to extending full support and utmost respect as they transition to new opportunities outside the Company.”


Online media startup ScoopWhoop Media has reportedly closed down its news coverage operations and has laid off about 10 employees. Sattvik Mishra, cofounder and CEO of ScoopWhoop said the move was a performance review exercise, reported VCC.

Kalaari Capital-backed ScoopWhoop has asked its senior members of the editorial team to leave. Eight people from the core news team and six from the design team have been laid off, while 10 to 15 employees have put in their papers.

“This rumour of 60-70 people (being laid off) is not true. We actually let go of about 10 people horizontally from a team of about 170. So, it is less than a 2% churn. So, I don’t know how this qualifies as a layoff. From (the) news (department), only three people were asked to go. (Overall), only 10-12 people were asked to leave. In fact, we are hiring more people. It is not like we are cutting down on costs,” Mishra explained.

Sattvik Mishra and his management team were instructed by ScoopWhoop’s investors to stop covering news related to politics and the government on the site. “There was a specialist team of about 3-4 people who were looking at only politics and we felt we needed to merge that with the large editorial team and that is what has happened,” said Mishra.

ScoopWhoop was founded in 2013 by Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh and Suparn Pandey. The portal is known for its viral articles, curated infotainment content, aggregated news stories, and fun videos.

The firm had raised $4 Mn from Kalaari Capital in November 2015.




EntrePotion is an online media brand created to foster the true spirit of entrepreneurship in the Indian startup ecosystem with fearless and unbiased journalism. We break news, cover incredible stories, delve deep into contemporary and future trends, and indulge in extensive research pertaining to the entire Indian startup realm.