We are an online media brand created to foster the true spirit of entrepreneurship in the Indian startup ecosystem with fearless and unbiased journalism. We break news, cover incredible stories, delve deep into contemporary and future trends, and indulge in extensive research pertaining to the entire Indian startup realm.

Back in 2014, Microsoft CEO Satya Nadella sent out a memo to all his employees, which was later published on the MicroSoft website. In this memo, titled “Our Worldview,” an important phrase stood out – “We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention.”

We understand the importance of news being served in a crisp and concise manner. We value your time, therefore, we cut-to-the-chase and deliver the news, and its premise, to you in 150 words or less, without compromising the quality or authenticity.

Although, we have customised our content keeping in mind the attention economics, we also believe that in-depth and engaging longform articles haven’t lost their charm and is still a hit among you readers. Our ‘Spotlight’ section is therefore a collection of categories such as Prism (Startup Profiles) and Probe (In-depth Articles) that houses such engaging longform articles.

We also have a dedicated category for food entrepreneurs on our website called ‘FooDuh’. In this category, we hope to highlight the immense dedication and hard work required to run a food startup, share inspiring growth stories that would inspire young and budding food entrepreneurs and also guide them to the tread the right path. We will also be posting reviews and ratings of fresh, innovative and chic food joints in this section.

We take pride in our content, because just like the “subtle science and exact art of potion-making”, we carefully create our content to bottle the glory of successful entrepreneurship, brew the true spirit and learnings associated with a failed startup and highlight the immense dedication and hard work required to create a Unicorn from a Napkin.